If my work history could be summed up in one sentence, it would go something like this: 

A seasoned content-marketing-word-slayin-vet with over ten years experience in the eCommerce industry who's helped dozens of online retailers grow their online business.

But if you want the whole story...

Throughout my career I've worked with three person, bootstrapped startups to VC backed companies with 80 people and rapidly growing. As such, I've had the pleasure of working with a diverse group of B2B and B2C businesses. 

But while I've worked with such a vast variety of companies in the past, my real love is content marketing for B2C online retailers. Helping eCommerce owners reach their content goals is my forte. And as an online retailer myself, I have come to see first hand how a solid content strategy and good copywriting plays a huge part in a company's success. 
 
Beyond copywriting... 

When I'm not wearing my Peggy Olson hat, I enjoy running my online business, adventuring in my 82' Westfalia Vanagon or visiting my favourite coffee shop with a good book in tow. 


A few of the companies I've worked with


I enjoy working with Alicia because she always strives for clarity. From project-related communications to content development, finding the right words, tone and flow are always at the forefront. She works hard at uncovering good engagement opportunities, is keen on reflecting on previous campaigns and enjoys building on previous successes.
— Francis Pilon, Co-Founder & CEO, The Jibe