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Get to know who you're working with.  

You know how Charlie felt when he won the golden ticket, like an electric bolt just flowed through his body? That's the feeling I get working with startups and fast-growing brands. Their fiery passion is infectious. 

And throughout my career, from eCommerce to Fintech, I've had the pleasure of working with quite a variety of them. It's been an exciting rollercoaster of a ride, filled with many ups and downs (startup life, am I right?). 

But what I've learned from my experience is that I'm most passionate about helping online retailers, specifically in the beauty, fashion and lifestyle sectors, develop strategies that increase brand awareness, conversion, and sales. Having had my own successful eCommerce startup, I know first hand what online retailers must do to see that hockey stick growth.  

In my spare time I love traveling, and my favourite moments thus far are learning to surf in Bali, sipping wine in Montmartre during the autumn Beaujolais fest, and trekking across the Andes mountains in Peru. At home you can find me hiking the local mountains, indulging in the latest cruelty-free skincare and beauty products, and enjoying lots of time eating good food and drinking cheap wine with friends and family. 


I enjoy working with Alicia because she always strives for clarity. From project-related communications to content development, finding the right words, tone and flow are always at the forefront. She works hard at uncovering good engagement opportunities, is keen on reflecting on previous campaigns and enjoys building on previous successes.
— Francis Pilon, Co-Founder & CEO, The Jibe