A sampling of companies I've helped with content and social media strategies, content writing, and digital marketing
Luna Nectar a cruelty-free, vegan, and organic skin company offering a natural lash and brow enhancing serum. The innovative beauty brand came to me needing a strategic digital marketing plan and eCommerce consulting. Through a combined effort of data, analytics, content marketing, and eCommerce CRO, the on and offline skin care company is already seeing a boost in conversion, website traffic, and blog readership.
Noodlewave Media / on-going contract
At Noodlewave Media, I am a contract Social Media and Content Strategist. I take ownership of implementing social media marketing strategies to elevate brand equity for our clients as well as execute on those strategies. Twice a month I send social coaching emails that empower clients to create unique on-brand content, implement conversion strategies as well as coach them on the latest social media features and how use them to their advantage. I'm also the Content Strategist and implement data backed, researched topics for various clients as well as ensure all blog posts are SEO optimized. I create all email marketing copy and assist with graphic elements for Mailchimp.
Strutta (3 Month Contract)
I was hired by Strutta to update an old and stagnant blog and social media presence. The main goals were to identify blog content that was resonating with their audience, improve traffic to the blog and website, generate leads, and increase brand awareness. For the three month contract I put together a content and social media strategy, wrote four seo optimized blog articles a month (for three months), coached the team on lead capturing and implemented Sumo.Me for the purpose of gaining email addresses.
The jibe / april 2016 - February 2017
I was the Marketing Strategist at the Jibe, a data-driven eCommerce development agency. I was responsible for all content marketing strategies as well as the head copywriter. I spent my time creating downloadable eBooks, writing blog posts, landing page copy and web copy, as well as setting up marketing automation in Hubspot, managing a pipeline of guest authors, writing case studies, press releases and strategizing on new marketing initatives.
Landinge page copy and eBook I wrote:
alice and hare
alice & hare was a whimsical candle company I owned and operated that created teacup candles and uniquely scented soy wax candles. As this was a one person operation, I was in charge of all digital marketing initatives, photography, trade show aesthetics and actually making the candles myself by hand. I was a regular vendor at the Portobello West, Fall for Local and East Side Flea markets.
Maison Franc is an online vintage and thrift shop selling high quality contemporary items. I helped Maison Franc build out a brand that is minimal, chic, and Parisian inspired. I created a social media strategy and branding guide (and logo) to ensure the online fashion brand is cohesive across all channels.
Boondoggle goods co.
Boondoggle Goods Co. is an online retailer in which I am a co-founder! We sell high quality van socks for #vanlife folk. We've been around for over a year and are slowing expanding our sock designs. I do everything from graphic design, keyword research, topic research, content strategy, social media strategy, seo research and pretty much every other digital marketing task you can think of!
A few pieces of various content pieces I've written over the years including B2C and B2B content writing.